Suning Appliance Co. Ltd., one of China"s largest home appli-ance retailers, recently teamed up with eight domestic banks to roll out an "easy buy" plan that lets shoppers purchase home appliances in installments with no downpayments or handling fees and zero interest. This is only one of the many measures that retailers and banks around the country are taking at the behest of the government to bolster domestic con-sumption to keep the country"s economic growth on track in the wake of failing ex- port demand.

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